idegy was thrilled to collaborate with the Lions in crafting a special piece of memorabilia featuring Aidan Hutchinson, known for his iconic Billie Jean kick celebration. The challenge was to create a bobblehead that captured Aidan’s likeness and resonated with fans.
Our creative solution? A bobblehead showcasing Aidan in the team’s new alternate color rush uniform, aligning with their MNF game debut. The design included an additional “bobble” feature to mimic his famous leg celebration.
The unveiling of the bobblehead was met with great enthusiasm. Fans eagerly embraced this unique collectible, which perfectly captured Aidan’s spirit and the excitement of the game.
The bobblehead became more than just a keepsake; it symbolized the Lions’ brand and their innovative approach to fan engagement. Through this project, idegy demonstrated its ability to blend creativity and sports enthusiasm, creating memorable experiences that deepen fan loyalty and amplify team branding.