Michelob Ultra and the NBA came together for an exciting collaboration, featuring 11 distinctive team-themed can designs. To amplify the launch, we crafted a sleek drawer-style mailer box with a clear PVC insert, showcasing the can atop its respective team’s court. But we didn’t stop there. Once the can was lifted, influencers discovered a desktop basketball set beneath, blending play and passion, and making branded merchandise a memorable experience.
Beverage & Professional Sports