idegy proudly partnered with the Memorial Tournament to support the Nationwide Children’s Hospital through the cherished “Golden Bear” tradition inspired by golf legend Jack Nicklaus. The challenge was to create a collectible teddy bear each year that would not only serve as a keepsake for attendees but also contribute to a meaningful cause.
Our solution? A unique, collectible teddy bear series, with each year featuring a new design to encourage ongoing collection. These bears were artfully crafted to capture the spirit of the tournament and the essence of giving. By maintaining the signature brown bear for Mr. Nicklaus as the “Golden Bear,” we ensured consistency with the tournament’s branding while also honoring the tournament’s namesake.
The excitement surrounding these bears grew beyond the greens of the tournament. They became a symbol of hope and support, available for purchase at the tournament and in stores, with proceeds benefiting the Memorial Tournament Neonatal Intensive Care Unit (NICU) at Nationwide Children’s Hospital. Fans had the option to take a bear home or donate one back to a child at the hospital, furthering the impact of their contribution.
Each bear, like the 2023 bear named after Eliza, a NICU graduate and a passionate advocate for the campaign, tells a story of resilience and community. The bears can be purchased on-site, serving as a reminder of the tournament’s legacy and the collective effort to support child health and wellness.
The Nationwide Children’s Annual Tournament Teddy Bear initiative showcased idegy’s ability to create not just merchandise, but symbols of philanthropy that resonate with audiences, inspire continued engagement, and support a noble cause, all while capturing the charitable spirit of the tournament and its partners.