idegy was ready to team up with the Washington Capitals for a festive holiday promotion designed to boost ticket sales and spread seasonal cheer among fans.
The challenge? Crafting a promotional item that would not only incentivize ticket purchases but also become a treasured part of fans’ holiday traditions, showcasing their team spirit at home.
Industry
Professional Sports
Services
Branded Merchandise
Activation
Our winning play? The Washington Capitals Holiday Cookie Jar. This wasn’t just any cookie jar; it was a thoughtfully designed piece that fans would proudly display and use year after year. Emblazoned with the Capitals’ colors and logo, the collectable perfectly captured the festive spirit of the season while echoing the energy of the fanbase.
idegy’s talent for creating memorable, functional fan merchandise shone through, blending holiday warmth with the spirit of their fans, proving once again that the right promotional item can turn a marketing strategy into a cherished part of the fan experience.
