the art of branded merchandise

it’s all about the plus.

Client Portfolio

View work by clicking on each logo below

  • “idegy has always stood behind their word & work! They also treat our projects as top priority. Here in Detroit, idegy is working with our Partnership, Ticket & Suite and Special Events Departments. In addition to the needs of the team, they have been a GREAT asset to our Sponsors – often times bringing new ideas and concepts that are out of the box and fun.”

    Bill Hawker
    Vice President Corporate Partnerships, Detroit Lions
  • “idegy excels in customer service, productivity, combined with excellent design capabilities and competitive pricing. Our experience with them has always been on time, even with short notice, and within budget. idegy is proactive and capable of providing a valuable service.”

    Steve Lauletta
    President, Chip Ganassi Racing
  • “idegy has done a tremendous job meeting our organizational needs for a wide array of products and promotional items. They have been strong communicators who have offered valuable new ideas and concepts that have worked to drive our business needs and those of our Packers stakeholders.”

    Chad Watson
    Director of Sales & Business Development, Green Bay Packers
  • “idegy has been easy to communicate with and continuously provide updates on the status of our orders, without having to be asked. They provide us fast and fair price estimates, and treat all of our projects with equal attention, regardless of size.”

    Stephanie Atkins
    Manager of Ticket Operations, Tennessee Titans
  • “idegy’s ability to exceed any deadline put in front of them, provide both standard and unique products of the utmost quality and stay within budget of our clients makes idegy a preferred vendor of choice. It is without question providing idegy a promotional license for NASCAR is the correct move.”

    David Doan
    Former Account Manager, Aflac Racing
  • “idegy has invested in our business on a much deeper level than just being a promotional vendor. They have taken part in our planning process and have allowed us to be more efficient in our buying process. idegy always provides our team with creative ideas that fits our needs per the various events we produce each year.”

    Russ Gregory
    Detroit Red Wings / Olympia Entertainment
  • “The services of idegy were provided in a professional manner, within pre-determined time constraints, for an excellent value. The principals of idegy provided an array of fresh ideas, unique alternatives and proposals from which to choose which made the end result customized for our particular needs.”

    Jim Shertzer
    Former Brand Manager, The Scotts Company
  • “Thank you for your assistance, sense of urgency, and the professionalism you displayed during this project. We look forward to working with you again soon!”

    Bath & Body Works
  • “I found idegy to have outstanding sales representation that quickly responded to our needs. You went above and beyond to not only ensure our project was carried out successfully, but offered invaluable assistance to help our team reduce costs, and implement improvements.”

  • “If you are looking for a customer oriented and quality promotional buying experience, then idegy deserves your attention!”

  • “Please know that I will highly recommend your company to anyone I know looking for a wide array of promotional products at a great value! It’s a pleasure working with you.”

    Fifth Third Bank
  • “The personal care we received made the overall experience of working with idegy a pleasure! Thank you again for your time, professionalism and working with us to complete our season as National Champions.”

    The Ohio State University
  • Breakthrough Ideas

    Wicked Smart Strategy

  • Flawless Distribution

    Relentless Customer Service

  • The Art Lies in the



Since 1995, we’ve amplified some of the biggest brands in the world. And some of the next biggest.

We believe there’s an art to branded merchandising that goes way beyond sticking a logo on a promotional item.


It’s an art born from a proactive spirit of always doing more, adding more, giving more—to an idea, a business problem, a client. In order to go above and beyond for clients we also needed to expand and improve facilities, technology, customer service and support, and creative and marketing services. So we created an infrastructure to insure we always over-deliver. This includes our headquarters in Columbus, Ohio, satellite locations in Chicago and Charlotte, NC, and an international Division facility in Shenzhen City, China.


ideas + strategy = idegy

What is a branding merchandise agency and what do they do?


Branded merchandise is everywhere. And it’s loved by everyone. From Hollywood A-listers lining up to grab $10K swag bags to suburban moms donning their 5K t-shirts—people love to flaunt the brands they love. And brands love to be flaunted.


That’s where we come in. We don’t just understand that branded merchandise is an art; we are craftsmen. We focus on the idea behind your brand and add a go-to-market strategy to create a unique idegy plan to amplify your brand in the marketplace. 


  • Retail Programs

    Brand awareness + measurable goals
    = strong retail programs

  • Warehousing/Fulfillment/Distribution

    Innovative suppliers + expedited delivery
    = flawless distribution

  • Entertainment Marketing

    Brand awareness + brand affinity
    = memorable entertainment marketing

  • Sports Sponsorship Activations & Promotions

    Attention grabbing + Fan building
    = winning sports activation

  • Creative Services

    Flawless design + brilliant messaging
    = memorable creative

  • Global Sourcing

    World-wide reach + reliable manufacturing
    = unparalleled global sourcing

  • Sales Promotions

    Creative ideas + strategic implementation
    = award-winning sales promotions

  • Corporate Promotions

    Brand amplification + strategic merchandising
    = successful corporate promotions